Complete: Color protection (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone ). Fewer wrinkles (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). 0% dyes, parabens & phosphates. Easier stain removal (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Gentle fragrance. Dermatologist tested. Because we care: Irresistible softening & freshness. Naturally inspired fragrances. Helps keeps clothes looking never longer (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Soft as a mother's love. Safe for all washing machines. Responsibly Made (to learn more, visit www.colgatepalmolive.com/responsibly-made). Save water. www.colgate.com/savewater.